When chocolate volcanos, psychedelic cereal sundaes and cold-brew donut shakes are offered as a job perk, who could resist? Such is the life of a visual merchandiser in the Ice Cream Capital of the World, Le Mars, Iowa. Wells Enterprises, the largest family-owned and managed ice cream and frozen treat manufacturer in the United States,...Read More

Three of our display artists and visual merchandisers flew south for a week of showroom hopping and trend spotting at Atlanta Market, one of the retail and design industry’s premier gift, décor and lifestyle markets. It featured more than 8,000 brands across multiple categories including home décor, gift, and hand-made as well as holiday decorations. ...Read More

With customers starting to make their way back into bricks and mortar stores, it’s a good idea to change displays on a monthly basis in order to keep things fresh and enticing. With its versatility and wide assortment of styles, Slatwall is an excellent product to use to help you accomplish this. Slatwall panels are...Read More

In my 35 years of being in the retail/design industries, I’ve never seen so much acrylic. Acrylic face shields, sneeze guards and space separators, on countertops, showcases and checkouts. Of course, they are important and necessary, but please think carefully before you swiftly click, “buy and ship”. What will these do to your brand and...Read More

What’s an effective way for a retailer to expand their brand exposure exponentially, increase store locations and customer base, test out new designs and products, and engage shoppers in a fun way? If you said pop-up stores, you’re correct! More than ever, consumers are looking for a personalized shopping experiences and pop-ups provide just that....Read More

How does your business interior feel? Not feel as in good or bad, but by way of our sense of touch? Think about the many ways your visitors/clients/customers touch your business. It starts with the door handle – we’ve all entered a restaurant that might have an oversized fork or antler for the pull, and...Read More

Top five Accomplishments in 2018  1. We won an International Design Award for a window display we created with paper dresses for Kessler’s Diamonds in downtown Milwaukee 2. We hit our sales goal for 2018 well before year end 3. Lyn received highest marks from attendees for her presentation at the  International Shopper Brain Conference in NYC. 4. We completed...Read More

A big piece of the puzzle of success in retail is enhancing merchandise with interesting and “better than average” display props. It began as a simple idea, to create oversized puzzle pieces and have two pieces fit together. Then, we were wanted to add graphics and images to evoke emotion and enhance a display.  The...Read More