Brand Development

From 2-D to 3-D

Retailworks will tell your story

To be powerful, positive and profitable, all of your messages must work together and support each other. One builds upon another. There can be no disconnect in the brand messaging from beginning to end.

Our designers build your story, then make sure the 2-D messages complement your 3-D environment. Your customers should feel your brand from the moment they first see your digital face, all the way through to when they make a purchase and exit your building or parking lot. That’s total brand equity, and you need to get the most out of it. 


Everyone has different branding needs. There are two ways you can work with us:

#1 Support: You know what you need—you just don’t have the time to implement. No problem. We become your on-demand branding and graphic design department. Plug us in when you need us.

#2 Partner: You need someone to handle all your branding needs. No problem. We become your outsourced graphic design team and handle everything from inception through to implementation.


What do our brand-services include?

  • Logo Development
  • Color Palettes
  • Graphic Standards
  • Content Direction
  • Promotional Materials
  • Taglines
  • Graphic Icons
  • Illustrations
  • Packaging
  • Labels
  • Messaging
  • Website/Social Media Branding
  • Signage
  • Business Collateral

Start with an Audit

Our expert design team will audit all your signs (inside and out), messaging, branding materials, and packaging to make sure they are all cohesive and supportive/reflective of your brand. 

We’ll also conduct a digital audit, looking at your website and social media platforms, to see how well they are currently expressing your brand as well as marketing and reflecting your bricks and mortar.

Logos Created

Branding Development Portfolio

Lyn and her team were able to give my business a brand identity which we were lacking among all of our locations. Retailworks has both the creativity and the science to transform a business so it can reach the next level. They have been an absolute pleasure to work with over the last several years as my business has grown.

Chad Corbin
Owner of Natural Cleaners

For a complete list of references, and to learn more
about how we can bring our talent to your project, contact us!