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Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Make Sure They Know Your Elevator PitchYour team should be able to recite your elevator pitch quickly and confidently. When they can easily explain what your business is about, it...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. Review Your Inventory MonthlyEvery month, review your P&L statement, paying close attention to inventory both in stock and on the selling floor. Are your numbers in line with your...Read More

A successful season hinges on making your holiday windows and displays sparkle in new and exciting ways. Click to read full article on page 38!Read More

A reception kiosk or “concierge podium’ is a great way to greet your guests as they enter your jewelry store. The person staffing it can ask what the customer is looking for, offer them a beverage, and explain any promotions currently going on. However, if your store is under 800 sf, it may not be...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Tulips Everywhere – Think tulips – and lots of them. Imagine hundreds of silk tulips packed into metal buckets, painted containers, or glass vases. Scatter them throughout your store: a...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Biophilia – Yep, going strong and getting stronger. Bringing the outdoors in, will continue to be seen across all types of interior environments. And it makes perfect sense since we...Read More

Kesslers Diamonds’ new store in Kenosha, Wis., makes a statement about the employee-owned business’ emphasis on customer service, engaging clients from the moment they pull into the parking lot with a blend of beauty and functionality, according to Kesslers’ operations director. Click to read full articleRead More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. When was the last time you painted the interior of your store? Pull out the paint swatches and determine if they’re still reflecting and celebrating your brand. 2. Is it...Read More