Blog

Part I: The first five of ten essential tips for window display success.Your storefront windows are often the first and most important touchpoint with potential customers. A well-designed window display can stop foot traffic, communicate your brand story, and drive sales before customers even step inside your store.Whether you’re showcasing seasonal merchandise or highlighting new...Read More

In retail, your instinct is often to do more—display more products, add more signs, talk more to customers. Sometimes though the most powerful strategy is the opposite. Strategic simplification can transform your store from overwhelming to inviting, creating an environment where customers feel confident making purchasing decisions.When shoppers walk into a cluttered, overstimulating space, they...Read More

The Plumb Club recently reported 43% of consumers still prefer buying jewelry from independent retailers over national chains, department stores, or even online platforms.* We know this applies to other retail industries as well.Why?The  In-Store ExperienceIndependents (aka “Indies”) have more flexibility to create a unique, attractive, and engaging shopping environment. You can change your floor...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?Make Sure They Know Your Elevator PitchYour team should be able to recite your elevator pitch quickly and confidently. When they can easily explain what your business is about, it reinforces...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?1. Review Your Inventory MonthlyEvery month, review your P&L statement, paying close attention to inventory both in stock and on the selling floor. Are your numbers in line with your business...Read More

A successful season hinges on making your holiday windows and displays sparkle in new and exciting ways.Click to read full article on page 38!Read More

A reception kiosk or “concierge podium’ is a great way to greet your guests as they enter your jewelry store. The person staffing it can ask what the customer is looking for, offer them a beverage, and explain any promotions currently going on. However, if your store is under 800 sf, it may not be...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?Tulips Everywhere – Think tulips – and lots of them. Imagine hundreds of silk tulips packed into metal buckets, painted containers, or glass vases. Scatter them throughout your store: a dozen...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?Biophilia – Yep, going strong and getting stronger. Bringing the outdoors in, will continue to be seen across all types of interior environments. And it makes perfect sense since we are...Read More

Kesslers Diamonds’ new store in Kenosha, Wis., makes a statement about the employee-owned business’ emphasis on customer service, engaging clients from the moment they pull into the parking lot with a blend of beauty and functionality, according to Kesslers’ operations director.Click to read full articleRead More