Interior Design

From start to finish…or anywhere in-between

Interior Design Portfolio

Click here for our complete list of design clients

Click here to tour our design studio

Jewelry Store Commercial Interior Design

We design environments to move minds and merchandise.

Whether you just need advice (via a consult or an audit), a minor facelift, a custom fixture, or a full interior makeover, our award-winning design team is ready to help.

Did you know?
Eighty percent (80%) of all customers who engage with their selling environment go on to make a purchase. 

The right interior design can change everything

It enhances the perceived value of your product, service, and brand.

It inspires and motivates both your customers and employees.

It creates an environment that is multi-sensory and emotionally engaging.

All of this = purposeful, productive, profitable environments.

Our commercial interior design services include:

  • Image Development & Design Branding
  • Space Planning
  • Interior Design
  • Exterior Design
  • Finish Selection
  • Fixtures & Furnishings (stock & custom)
  • Lighting Design
  • Graphic Design & Signage
  • Aromas & Music
  • Decorative Accessories
  • Merchandising & Display
  • Transaction Counters
steins garden & home interior design

Pop-Up Shops

Transaction Counters

Transaction Counters



  • “We have received more compliments on this store that your team designed for us than on the last six ones [that others] put together [for us]…we were up almost 40% in both January and February and continue to get new customers and compliments daily. Your suggestions for the outside of the store were priceless.”

    Todd Lewis
    Co-owner, of Shoe Fly Shoe, Inc.
  • “Since our remodel, we have seen double digit sales increases, more customers and bigger basket totals. Our staff and shoppers love the new store and we’ve had lots of positive comments about the colors and ‘feel.’ To put it simply, it works! It’s a space you want to slow down and savor.”

    Lisa Malmarowski
    Director of Brand and Store Development at Outpost Natural Foods
  • “Holy smokes, women of Retailworks! Your concepts really captured our vision. And, your ideas are gems that we probably could have never dreamed of. Thank you, thank you.”

    Julann Jatczak
    Vice President, Impact Initiatives, Wisconsin Women's Business Initiative Corporation (WWBIC)
  • “Retailworks designed and executed FAYE’s Brookfield store remodel. Working with these women and their band of workmen and craftsman was an absolute delight. When’s the last time you heard that about a remodel project? On time…on budget…and really lovely people.”

     Faye Wetzel
    Founder FAYE's Women's Boutiques, Brookfield and Mequon, Wisconsin
  • “…thank you so much for the design. It is exactly what I wanted! [And]…my vendor reps marvel at our store. Their comments are: ‘This is beautiful, unlike any other shoe stores around.”

    Loren Martin
    Owner of e.l.m. Shoes
  • “It is a joy to work with such dedicated and talented people. As time allows, I would like to continue on with other locations.”

    Arlene Holzhueter
    Owner, Insurance Service Center

Design Process

Phase I – Exploration and Analysis

Like the beginning of all relationships, the first phase in the design process is about getting to know each other. Every project and every client is unique. We go over your visions and goals, needs and wants, as well as where you’ve been and where you are heading. It’s about your product lines and services offered, your target market, your price points. It’s about telling your story.

In addition to discussing the purpose and function of your space, we will review your logo – does it need updating? Does your packaging need to be redone? What is your marketing strategy? Does your website support your built environment and vice versa? How strong is your brand? You’ll get the most out of your design when it works in conjunction with these other critical business components. We will have many questions for you (and your team), and we expect you will have a few for us. We interview, survey, secret shop, and conduct customer focus groups, if necessary. We will document and analyze the given data, inventory pertinent pieces, and measure/photo your space. We will validate the information, develop project goals, define the objectives, and customize a plan of action, including identifying team roles, budget and timeline.

Design Phase 1 Exploration
Design Planning

Phase II – Programming and Design Development (Conceptual Design)

Dream big. This is when we think way outside of the box. We push the envelope and stretch the imagination. We create an aesthetic that supports and expands your brand.  We address all six senses (yes, six), and creatively integrate interactive technology when and where appropriate. We present our preliminary solutions via sketches, graphics, 3-D renderings, floor plans, and inspirational/mood images. And remember, it’s about art and science, so we’ll explain why specific design elements were chosen to affect consumer perception and behavior in your environment. (Think “laws of nature,” biomimicry, biophilia, and neuromarketing.) 

Phase III – Design Refinement and Documentation 

This is where we thoughtfully polish the concept and strengthen the solution, bringing the design a step closer to reality. It’s all about the details. We dive deep into working drawings/plans* (floor, fixture/furniture, finish, lighting, signage, wall elevations, detail drawings), sign/graphic/brand guidelines and specification schedules. I’s are dotted and t’s are crossed. Renderings are finalized and color/finish boards are created. You can virtually see and feel what your space will be like in real life, inducing confidence in the final result. This is a very exciting place to be in the process!

*We can provide stamped architectural drawings, or send our drawings to your architect to review and stamp.

Example schedule
Design Implementation
Photo credit: Sturgeon Bay Visitor Center

Phase IV – Design Implementation – Construction Process – Project Management/Coordination

We don’t just design and desert. We either remain available for any and all questions and meetings with your general contractor and his/her subs, or, we’ll manage the project until the last item on the punchlist is completed. We want to make sure the integrity of our design is upheld throughout the construction process. And a word of caution, if you haven’t been through a renovation or build-out before, this can be a trying phase. Construction is not for the faint of heart. Stuff happens – EVEN when you dot all your i’s and cross your t’s. We will help you through any and all hiccups, and make sure all is taken care of in a professional, timely manner. In the end, you will forget the hiccups and be in awe of your new space!

Phase V – Finishing Touches – Preparing for (Grand) Opening 

We’re here to help with those final details that can overwhelm you just before opening, i.e.: creating focal point displays, merchandising end-caps, putting floral arrangements together, cleaning, and directing spot lights. We’ll train staff on how to use the space. We’ll provide maintenance binders for new finishes so they’ll know how to keep your space looking new. We’ll help plan a fabulous grand opening, write a press release, plan a ribbon cutting, or help your marketing department do so. Finally, we’ll toast to the profitable year ahead!

Design Finishing Touches
Design Audit

Phase VI – Post Occupancy Evaluation

After your project is complete, we will not say goodbye. We’re here to help tweak, polish, or answer questions.

After 6 or 12 months of occupancy, we like to conduct an audit of the space to confirm the design is still doing its job – positively affecting your bottom line.

Phase VII – New Project

One of our initial goals is to make sure you’re so happy with the first project we worked on with you so that we’re back on board to help with project #2. We want to be your go–to design team. (Many of our clients have been with us over 10 years!)

Design Work in Progress

For a complete list of references and to learn more about how we
can bring your project to life, contact us!