The Retailworks Team

There’s a reason our designers know how to create influential, award-winning commercial spaces.

Scroll down to get to know the Retailworks team!

Lyn Falk

Lyn Falk
President and Founder

Holley Bakich

Holley Bakich

Senior Designer

Project Manager

Graphic Designer

Manager, Arizona Office

Lisa Morgen

Lisa Morgen
Marketing & Communications Director

Suzanne Rafenstein

Suzanne Rafenstein
Director – Display Department
Retail Consultant

Heather Dryfka

Heather Dryfka
Associate Designer
Project Manager
Social Media Strategist

Amy Janowski

Amy Janowski

Project Manager

Display Artist

Design Assistant

Sue Boyle

Sue Boyle
Project Manager
Display Artist
Graphic Artist

Carolyn Goris

Carolyn Goris
Display Artist
Visual Merchandiser

Becky Tesch

Becky Tesch
Project Manager
Graphic Artist
Display Artist

Kim White

Kim White

Project Manager

Display Artist

Russ Gnant

Russ Gnant
Director of IT
Database/Program Developer

Ryan Doer

Ryan Doerr
Strategic Business/Restaurant Consultant

Peggy Uhen

Peggy Uhen
Office Manager
Bookkeeper

Laura Leszczynski

Laura Leszczynski

Brand Strategist

Marketer

Graphic Designer

How do we do it?

Experience

We are an experienced team of right and left-brain thinkers, artists, and designers. We blend art & science to influence, wow, surprise and delight occupants/viewers.

We possess a strong curiosity for trends in design, store planning, retail, branding, and visual merchandising. We stay on top of our craft.

We earned the title “expert”. We are contributing writers to major trade publications, and we’re the guest speakers at trade conventions. (For instance: just Google “Lyn Falk.”)

Culture

We like to build long lasting, trusting relationships with our clients. Many have been with us 20+ years. Internally, we’ve built a culture that is fun, loyal and authentic. We’re all self-starters and hard workers. We encourage intellectual curiosity.

Creativity

We’re super creative. Yes, a lot of people are, but we take into account a lot of variables that affect the outcome of a creative solution, i.e.: consumer behavior patterns, physiological and psychological reactions, business operations, employee functions, project goals, and budgets. 

Resourcefulness

We know how things can go wrong during the construction phase even when we dot and cross, but we know how to work with other team members to resolve the inevitable, unexpected and/or unpredictable issues. (You know how valuable this is if you’ve been through a renovation or new construction project.)

We never take our eyes off the project goals. Because of our extensive experience, we know how to adapt to a changing project.

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But it’s really not about us, it’s about you and your project.

Call us and introduce yourself to us. Tell us about your project. We'd like to get to know you, your needs, your goals.