Consultation & Assessments
See your business through fresh eyes
Design Consultations
Whether you need a quick design challenge resolved or comprehensive guidance through a complete space transformation, you’ll receive the expertise to make your retail space help drive your success.
Retail Consulting Design Topics:
- Customer experience enhancements
- Layout optimization
- Brand Integration
- Strategic design guidance
Assessments
If you’re beyond the need for a consultation and are ready to truly understand what’s working, what’s not, and opportunities to achieve more, then it’s time for an assessment.
An expert commercial interior design assessment can help you see:
- Hidden revenue opportunities in your current layout and design
- Customer friction points that silently drive sales away
- Environmental psychology triggers you’re not leveraging
- Competitive advantages waiting to be activated in your space
Comprehensive Design Assessment
When an environmental design expert evaluates your business holistically with fresh eyes, you discover how your space can work harder for your success. Every detail, from first impressions, through to the last, how your brand and products are laid out, illuminated, and signed, influences your customer’s attraction to and purchases of your products/services.
A comprehensive assessment examines:
Exterior Excellence: Commercial storefront design, professional sign strategies, retail lighting optimization, window display effectiveness, brand consistency, and eye-catching decorative elements.
Interior Intelligence: Retail space planning for customer flow optimization, commercial interior design elements (colors, finishes, fixtures, furnishings, lighting), wayfinding systems, merchandising display strategies, branding integration, and sensory design elements.
Customer Experience Design: Entry experience optimization, shopping journey enhancement, purchase decision triggers, and comfort / engagement factors.
Best for: Business owners ready to optimize their entire environment for maximum customer engagement and sales performance.
Specific elements evaluated:
Exterior
• Landscaping
• Overall image, “look”, brand
• Signage (marquee/illuminated, eye level, store hours, address #’s, open sign, website address)
• Finishes
• Lighting
• Music/aroma
• Decorative accents (awnings, banners/flags, benches, planters…)
• Window displays (theme, composition, props, illumination, signage)
• Entrance door & handle
Interior
• Business name/logo
• Store services & policies
• Directional/wayfinding
• Departmental
• Promotional
• Product & benefit
• Hang tags
• Menus
• Historical information/timelines
• Award celebration & culture walls
• Community boards
• Vendor signs
• Banners
• Wall graphics & messaging
• Large format custom wall covering
• Website, QR codes, hashtags
Specialized Signage Assessment
Interior Signs
• Store services & policies
• Directional/wayfinding
• Departmental
• Promotional
• Product & benefit
• Hang tags
• Menus
• Historical information/timelines
• Award celebration & culture walls
• Community boards
• Vendor signs
• Banners
• Wall graphics & messaging
• Large format custom wall covering
• Website, QR codes, hashtags
Exterior Signs
• Business name/logo
• Window vinyl (graphics)
• Open/closed
• Business hours
• List of products & services
• Banners/flags
• QR codes, website, social media icons
Signage either guides customers to purchase or creates confusion that costs you sales. The wrong messaging, placement, or design undermines your brand and credibility.
Our specialists can assess your signs to determine what’s working or not and help eliminate any visual noise that diminishes your brand.
An internal and external evaluation will review:
Professional signage assessment ensures every sign in your business earns its place by contributing to sales, enhancing customer experience, or reinforcing your brand.
Best for: Businesses with a wide variety of departments and inconsistent signage and/or inefficient navigation by customers. Examples of typical clients are supermarkets, drugstores, pet supply stores, department stores, furniture retailers, bookstores, or garden centers,
Specialized Lighting Assessment
Your lighting affects everything: brand perception, product value percpetion, customer comfort, employee productivity, traffic flow, information gathering, and energy costs.
Our professional lighting assessment includes:
Light Performance Analysis:
- Natural light control and integration
- Ambient lighting levels for optimal customer comfort
- Focal point highlighting that drives traffic and attention to key product lines
- Decorative fixture selections that reinforce your brand and use bulbs that work with ambient light temperatures
- Directional output assessment (360°, 180°, focused beam angles)
Technical Lighting Evaluation:
- Light output optimization (footcandles and lumen output) for your specific retail category
- Color temperature strategies (Kelvin) that enhance product appeal
- Color Rendering Index (CRI) analysis ensuring true product colors
- Energy efficiency assessment (LED vs. other sources, and wattage)
- Fixture longevity and maintenance costs
- UL safety compliance
- Dimming and tunable capabilities for flexible ambiance control
Best for: Businesses struggling with product presentation, customer comfort issues, high energy costs or in need of a lighting upgrade.
“Could have spent an entire afternoon with Lyn, with her wealth of information. The time investment for us was short, information shared by Lyn = PRICELESS!”
“All is well here in the Republic! We’ve implemented the changes and recommendations you shared with us and are continuing to work on enhancing the overall experience at our stores. Your insights have been invaluable, and we’re excited about the improvements we’ve already seen.”
Together we can make your retail experience even better.
Whether you’re an independent on a Main Street, an executive managing a chain of stores, or a president of a large corporation, when you have customers coming in to buy a product or a service, your building/space should be the best it can be.