Kesslers Diamonds Grand Rapids
Kesslers Diamonds logo

Project Statement

For over 15 years we have been providing Kesslers Diamonds with layout, interior design and décor, signage, and displays for all eight of their locations. The design directive is to provide an on-trend, warm and inviting interior that showcases Kesslers Diamonds and appeals to their target market. The stores encourage customer exploration and discovery. Their logo and branding colors have been incorporated into the spaces, along with designs that infuse circles, facets and sparkle. Retailworks directs the layout and placement of the jewelry cases, as well as the design of custom display cases. Each location includes consultation booths, a beverage lounge, and fabulous restrooms! Lighting is a critical element to highlight the radiance of the diamonds so we have coordinated with lighting manufacturers to provide lamps with the best possible color and intensity. After the stores are up and running, Retailworks provides seasonal display changes to keep the Kesslers Diamonds stores looking fresh and appealing all year long.

Services Provided

Grand Rapids, MI

Kesslers Diamonds Grand Rapids
Kesslers Diamonds Grand Rapids
door handle design
display case design

Brookfield, WI

kesslers diamonds interior design
jewelry store cash wrap
Interior Design
Interior Design and 3D rendering

Downtown Milwaukee, WI

Interior Design and 3D rendering
jewelry store case design

Grandville, MI

Interior Design and 3D Rendering
Interior Design and 3D Rendering

[Regarding latest store design] “It is incredible. Exceeds all my expectations.”

Bill Aberman
Vice President

“Awesome company, creative, and they go the extra mile to cover all the little details. I highly recommend you give them a try for your next design needs.”

Jimmy Bretzel
Director of Brand Management

“This store is spectacular, we’ve been getting compliments like crazy.”

Mitzi Lang