Kesslers Diamonds logo

Project Statement

New Product Line

When Monica Kessler, of Kesslers Diamonds, wanted to launch her own product line, the Swan Collection, we collaborated on a photo shoot of the new merchandise and editing of photos, helped write copy, and developed layout for the product brochure. We also designed a logo that would support her brand and message of being in love and a partner for life. We assisted with point of purchase messaging and created attention-getting signage for in-store cases. We designed a page for Kesslers’ website that celebrated the new line and brand.

History Timeline

To showcase their more than 40 illustrious years in business, Kesslers Diamonds wanted a unique history timeline created for the wall of their training center in their corporate headquarters in Germantown, WI. To reinforce their tagline, “We do diamonds better because diamonds are all we do,” Retailworks featured milestones in acrylic diamond shapes, each showcasing historic photos and/or articles. These diamonds were then set off the wall with a second, sparkly, faceted diamond shape behind. It’s eye-catching from a distance and informative up close! Congratulations, Kesslers, and here’s to 40 more!

Other Branding, Messaging & Sign Services

Our team of graphic artists provides a variety of services for Kesslers Diamonds, including: designing large format photos for windows and interiors (vinyl, illuminated, magnetic, banners), creating designs for vinyl case backs, putting testimonials on branded tent-cards, developing promotional displays, and creating vinyl wall messaging.

Services Provided

  • Logo
  • Collateral Material
  • Packaging
  • Graphic Design
  • Signage
  • History Timeline
kesslers diamonds timeline
kesslers diamonds timeline
Swan Collection Logo
Swan Collection Brochure
Kessler jewelers advertisement
Kessler jewelers advertisement
Kesslers Love Wall
Kesslers Window Signage
kesslers diamonds case back
kesslers diamonds case back
  • “Awesome company, creative, and they go the extra mile to cover all the little details. I highly recommend you give them a try for your next design needs.”

    Jimmy Bretzel
    Director of Brand Management