cheesecake banner
eddy o's logo

Project Statement

There are many perks to running a bakery—mainly that you’re surrounded by the best sweets all the time! But, when you’re focusing on your business, you don’t always have time to generate branding materials to advertise yourself  and harmonize your public face. We stepped in to help Eddy O’s Cheesecake, Cookies and More do just that, and had so much fun doing it. We started with redesigning their logo by adding branding colors and illustrative elements, including a representation of Ed’s smiling face. The color scheme is warm and masculine, in honor of the brand’s namesake. Once the logo was set, we added it to collateral materials we also designed (which included a photo shoot of some of the sweets): menu pdf, postcards, rack cards, and even stickers.

Services Provided

  • Logo Design
  • Original Illustrations
  • Branding Guidelines (fonts, colors, usage)
  • Graphic Design of Collateral Materials
  • Photo Shoot

Logo Phase I

Logo Phase II

Final Logo

Rack Card


Menu Letterhead Page 1


Menu Letterhead Page 2

I recently had the privilege of working w/the team at Retailworks and I am so pleased with everything that you guys were able to do for us. You made our transition to the market place very easy. Like I said everyone was very pleasant to work with. But I would like to especially thank Holley for your brilliant work/creation for our logo design…We gave you the idea of what we wanted and you produced something far greater.

I will definitely tell everyone about you services that you offer.

We look forward to working with you all in the future!!!

Maria Olive
Owner, EddyO's LLC