Before autumn sets in, now is a good time to think of fall cleanup, not for your lawn or garden–but for your brand.  Unless your business has changed its mission, vision and values, which often requires an entire overhaul of your brand, we’re just talking about a refresh. When was the last time you audited...Read More

Did you know that color is an impactful way of making a visual statement as well as influencing moods and behavior? For instance, red is a bold hue that invigorates and grabs attention while greens and blues are a call to nature and help people relax. You’ll find both ends of the color spectrum with...Read More

As the year comes to a close, we look forward to the new design trends that will shape our future interiors. Trade shows have given us sneak peek into finishes and furnishings, but here is a more in depth look at what to expect according to Interior Design Magazine. 1. Designs That Prioritize the OutdoorsDesign...Read More

What’s an effective way for a retailer to expand their brand exposure exponentially, increase store locations and customer base, test out new designs and products, and engage shoppers in a fun way? If you said pop-up stores, you’re correct! More than ever, consumers are looking for a personalized shopping experiences and pop-ups provide just that....Read More

Our President, Lyn Falk, spoke at the Shopper Brain Conference in New York City Thursday, June 7th. The Shopper Brain Conference is an exclusive event providing participants with a deeper understanding of the intersection of retail and consumer neuroscience. Here are five highlights from the conference: 1) Due to the bombardment of messages hitting our...Read More

Last week, our design team traveled to Chicago, IL for the 50th edition of NeoCon. NeoCon is the world’s leading platform and most important event of the year in the commercial design industry. This show features products and services from both prominent and growing companies, as well as up and coming businesses introducing unique finishes/furnishings....Read More