Blog

When you think of a neon light, you think of a light that has a bright, colorful glow. Developed in the early 1900s, these electric signs are produced with neon gases, but did you know that neon signs can also be created from LEDs? The rise in popularity of LED “neon” is due to its...Read More

In my 35 years of being in the retail/design industries, I’ve never seen so much acrylic. Acrylic face shields, sneeze guards and space separators, on countertops, showcases and checkouts. Of course, they are important and necessary, but please think carefully before you swiftly click, “buy and ship”. What will these do to your brand and...Read More

With the COVID-19 pandemic casting a shadow on all of us, our appreciation for the sun, nature and the outdoors has increased. It’s said that human beings have an innate attraction to nature. That biological affinity is called biophilia. The term was coined by American biologist, Edward O. Wilson, in the 1980s when he observed...Read More

Space Illumination will make or break your selling environment. The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales.  Here are the top five things to think about when illuminating your business: 1) Natural Light – get as much as...Read More

What’s an effective way for a retailer to expand their brand exposure exponentially, increase store locations and customer base, test out new designs and products, and engage shoppers in a fun way? If you said pop-up stores, you’re correct! More than ever, consumers are looking for a personalized shopping experiences and pop-ups provide just that....Read More

How does your business interior feel? Not feel as in good or bad, but by way of our sense of touch? Think about the many ways your visitors/clients/customers touch your business. It starts with the door handle – we’ve all entered a restaurant that might have an oversized fork or antler for the pull, and...Read More

Top five Accomplishments in 2018  1. We won an International Design Award for a window display we created with paper dresses for Kessler’s Diamonds in downtown Milwaukee 2. We hit our sales goal for 2018 well before year end 3. Lyn received highest marks from attendees for her presentation at the  International Shopper Brain Conference in NYC. 4. We completed...Read More

A big piece of the puzzle of success in retail is enhancing merchandise with interesting and “better than average” display props. It began as a simple idea, to create oversized puzzle pieces and have two pieces fit together. Then, we were wanted to add graphics and images to evoke emotion and enhance a display.  The...Read More

Our President, Lyn Falk, spoke at the Shopper Brain Conference in New York City Thursday, June 7th. The Shopper Brain Conference is an exclusive event providing participants with a deeper understanding of the intersection of retail and consumer neuroscience. Here are five highlights from the conference: 1) Due to the bombardment of messages hitting our...Read More

Last week, our design team traveled to Chicago, IL for the 50th edition of NeoCon. NeoCon is the world’s leading platform and most important event of the year in the commercial design industry. This show features products and services from both prominent and growing companies, as well as up and coming businesses introducing unique finishes/furnishings....Read More

When you think of a neon light, you think of a light that has a bright, colorful glow. Developed in the early 1900s, these electric signs are produced with neon gases, but did you know that neon signs can also be created from LEDs? The rise in popularity of LED “neon” is due to its...Read More

In my 35 years of being in the retail/design industries, I’ve never seen so much acrylic. Acrylic face shields, sneeze guards and space separators, on countertops, showcases and checkouts. Of course, they are important and necessary, but please think carefully before you swiftly click, “buy and ship”. What will these do to your brand and...Read More

With the COVID-19 pandemic casting a shadow on all of us, our appreciation for the sun, nature and the outdoors has increased. It’s said that human beings have an innate attraction to nature. That biological affinity is called biophilia. The term was coined by American biologist, Edward O. Wilson, in the 1980s when he observed...Read More

Space Illumination will make or break your selling environment. The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales.  Here are the top five things to think about when illuminating your business: 1) Natural Light – get as much as...Read More

What’s an effective way for a retailer to expand their brand exposure exponentially, increase store locations and customer base, test out new designs and products, and engage shoppers in a fun way? If you said pop-up stores, you’re correct! More than ever, consumers are looking for a personalized shopping experiences and pop-ups provide just that....Read More

How does your business interior feel? Not feel as in good or bad, but by way of our sense of touch? Think about the many ways your visitors/clients/customers touch your business. It starts with the door handle – we’ve all entered a restaurant that might have an oversized fork or antler for the pull, and...Read More

Top five Accomplishments in 2018  1. We won an International Design Award for a window display we created with paper dresses for Kessler’s Diamonds in downtown Milwaukee 2. We hit our sales goal for 2018 well before year end 3. Lyn received highest marks from attendees for her presentation at the  International Shopper Brain Conference in NYC. 4. We completed...Read More

A big piece of the puzzle of success in retail is enhancing merchandise with interesting and “better than average” display props. It began as a simple idea, to create oversized puzzle pieces and have two pieces fit together. Then, we were wanted to add graphics and images to evoke emotion and enhance a display.  The...Read More

Our President, Lyn Falk, spoke at the Shopper Brain Conference in New York City Thursday, June 7th. The Shopper Brain Conference is an exclusive event providing participants with a deeper understanding of the intersection of retail and consumer neuroscience. Here are five highlights from the conference: 1) Due to the bombardment of messages hitting our...Read More

Last week, our design team traveled to Chicago, IL for the 50th edition of NeoCon. NeoCon is the world’s leading platform and most important event of the year in the commercial design industry. This show features products and services from both prominent and growing companies, as well as up and coming businesses introducing unique finishes/furnishings....Read More