In my 35 years of being in the retail/design industries, I’ve never seen so much acrylic. Acrylic face shields, sneeze guards and space separators, on countertops, showcases and checkouts. Of course, they are important and necessary, but please think carefully before you swiftly click, “buy and ship”. What will these do to your brand and...Read More

With the COVID-19 pandemic casting a shadow on all of us, our appreciation for the sun, nature and the outdoors has increased. It’s said that human beings have an innate attraction to nature. That biological affinity is called biophilia. The term was coined by American biologist, Edward O. Wilson, in the 1980s when he observed...Read More

What’s an effective way for a retailer to expand their brand exposure exponentially, increase store locations and customer base, test out new designs and products, and engage shoppers in a fun way? If you said pop-up stores, you’re correct! More than ever, consumers are looking for a personalized shopping experiences and pop-ups provide just that....Read More

How does your business interior feel? Not feel as in good or bad, but by way of our sense of touch? Think about the many ways your visitors/clients/customers touch your business. It starts with the door handle – we’ve all entered a restaurant that might have an oversized fork or antler for the pull, and...Read More