Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. When was the last time you painted the interior of your store? Pull out the paint swatches and determine if they’re still reflecting and celebrating your brand. 2. Is it...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Count the number of signs on your selling floor. How many are really necessary? Create sign categories, ie: brand (logo), department, product description, promotional, sale, directional. Create sign design guidelines...Read More

Even though autumn recently arrived, the winter holidays are just around the corner. Before they sneak up on us, now is a good time to start planning holiday décor for your business environment. After all, people are out and about again. Thank goodness!  So, the mission at hand is to create an inviting and engaging...Read More

Hello Retailers! Are your window displays enticing and attracting shoppers? Are your interior displays effectively capturing your customer’s attention throughout their shopping journey? This blog is an introduction to Retailworks’ tried and true strategies and tips for creating meaningful displays. Whether you’re creating a window display, an end cap display, or tabletop display, consider the...Read More

Visual Merchandising comes in all shapes and sizes. No matter how small, or temporary, a well displayed collection of merchandise is imperative to capturing the customer’s attention and motivating him/her to purchase. Recently, Retailworks has been working with Mayfair Mall in Wauwatosa, WI, to assist the temporary Pop-Up tenants set up their wares over 3-day...Read More

Heather, Amy and Suzanne attended NeoCon this year at the Merchandise Mart in Chicago, IL. They racked up over 10,000 steps each, while seeing all of the trends, color reports, and new product launches that filled the 10 floors of the Mart. Once again, the line between residential and commercial design has blurred, and a...Read More

Holley attended both the Vegas Market (mainly residential design) and HDExpo (mainly hospitality design) in Las Vegas August 22 through 25, cramming in as much inspiration and trend-spotting as possible. At Vegas Market, she attended two talks: First Look 2021 Onward and the Sherwin-Williams Colormix Forecast, “Mood.” Both of these talks touched on similar themes,...Read More

There is a beautiful stretch of highway in southern Illinois as you head out of Carbondale. Highway 127 takes you through the lush rolling hills of Shawnee National Forest, dotted with exits to bike paths and scenic views, eggs for sale signs and a passing Amish buggy or two. Watch out for tortoise crossing, especially...Read More

When chocolate volcanos, psychedelic cereal sundaes and cold-brew donut shakes are offered as a job perk, who could resist? Such is the life of a visual merchandiser in the Ice Cream Capital of the World, Le Mars, Iowa. Wells Enterprises, the largest family-owned and managed ice cream and frozen treat manufacturer in the United States,...Read More