Blog

Kesslers Diamonds’ new store in Kenosha, Wis., makes a statement about the employee-owned business’ emphasis on customer service, engaging clients from the moment they pull into the parking lot with a blend of beauty and functionality, according to Kesslers’ operations director. Click to read full articleRead More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. When was the last time you painted the interior of your store? Pull out the paint swatches and determine if they’re still reflecting and celebrating your brand. 2. Is it...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Count the number of signs on your selling floor. How many are really necessary? Create sign categories, ie: brand (logo), department, product description, promotional, sale, directional. Create sign design guidelines...Read More

More than 50,000 people attended NeoCon 2024, the premier commercial interiors trade show held in Chicago at The Mart June 9-11. Retailworks’ Senior Interior Designer Heather Dryfka, and Marketing and Communications Director Lisa Morgen were on hand taking in all the innovative designs and new products Vibrant colors and bold patterns made a welcome comeback....Read More

Three ways to become a BOLDLY different store worth visiting in person. Our mobile devices have made it super easy to make purchases without leaving our homes. That’s why creating […]Read More

Now that autumn is here, it is a good time to think of fall cleanup, not for your lawn or garden–but for your brand.  Unless your business has changed its mission, vision and values, which often requires an entire overhaul of your brand, we’re just talking about a refresh. When was the last time you...Read More

Did you know that color is an impactful way of making a visual statement as well as influencing moods and behavior? For instance, red is a bold hue that invigorates and grabs attention while greens and blues are a call to nature and help people relax. You’ll find both ends of the color spectrum with...Read More

As the year comes to a close, we look forward to the new design trends that will shape our future interiors. Trade shows have given us sneak peek into finishes and furnishings, but here is a more in depth look at what to expect according to Interior Design Magazine. 1. Designs That Prioritize the OutdoorsDesign...Read More

Kesslers Diamonds’ new store in Kenosha, Wis., makes a statement about the employee-owned business’ emphasis on customer service, engaging clients from the moment they pull into the parking lot with a blend of beauty and functionality, according to Kesslers’ operations director. Click to read full articleRead More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. When was the last time you painted the interior of your store? Pull out the paint swatches and determine if they’re still reflecting and celebrating your brand. 2. Is it...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Count the number of signs on your selling floor. How many are really necessary? Create sign categories, ie: brand (logo), department, product description, promotional, sale, directional. Create sign design guidelines...Read More

More than 50,000 people attended NeoCon 2024, the premier commercial interiors trade show held in Chicago at The Mart June 9-11. Retailworks’ Senior Interior Designer Heather Dryfka, and Marketing and Communications Director Lisa Morgen were on hand taking in all the innovative designs and new products Vibrant colors and bold patterns made a welcome comeback....Read More

Three ways to become a BOLDLY different store worth visiting in person. Our mobile devices have made it super easy to make purchases without leaving our homes. That’s why creating […]Read More

Now that autumn is here, it is a good time to think of fall cleanup, not for your lawn or garden–but for your brand.  Unless your business has changed its mission, vision and values, which often requires an entire overhaul of your brand, we’re just talking about a refresh. When was the last time you...Read More

Did you know that color is an impactful way of making a visual statement as well as influencing moods and behavior? For instance, red is a bold hue that invigorates and grabs attention while greens and blues are a call to nature and help people relax. You’ll find both ends of the color spectrum with...Read More

As the year comes to a close, we look forward to the new design trends that will shape our future interiors. Trade shows have given us sneak peek into finishes and furnishings, but here is a more in depth look at what to expect according to Interior Design Magazine. 1. Designs That Prioritize the OutdoorsDesign...Read More