Kesslers Diamonds’ new store in Kenosha, Wis., makes a statement about the employee-owned business’ emphasis on customer service, engaging clients from the moment they pull into the parking lot with a blend of beauty and functionality, according to Kesslers’ operations director. Click to read full articleRead More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient...Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? 1. When was the last time you painted the interior of your store? Pull out the paint swatches and determine if they’re still reflecting and celebrating your brand. 2. Is it...Read More

If someone stopped you and offered you free advertising, with a guarantee that it would get positive results, would you accept the offer or walk on by? If your answer is a skeptical “Keep on walking,” you may not be seeing your windows the same way your customers see them. Click to read news article.Read More

There are many different types of dis-plays to put in a store and store window. And many of these displays need a good visual prop/pop to really grab attention. Which displays warrant a prop, where do you find them, and how best to use them? Click to read news article.Read More

Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor? Count the number of signs on your selling floor. How many are really necessary? Create sign categories, ie: brand (logo), department, product description, promotional, sale, directional. Create sign design guidelines...Read More

How many of your in-store signs do your customers actually read? Click for full article.Read More

Lyn was asked, how can wood panels enhance the mood in a retail space? And this is what she had to say: “Using natural wood in a retail store will always add a warm and comforting factor to the space. We, as living human beings, resonate with, and heal in, nature. So bringing elements from...Read More

The holidays are full of cheer, but they are also full of shoppers, presenting an opportunity for businesses such as spas to increase their sales. By utilizing the right marketing and staging strategies, spa owners and managers can draw clients in to capitalize on this time of year to positively affect their bottom line.  Click...Read More