We all know that successfully positioned, arranged, and displayed merchandise can capture attention, increase sales, and contribute to the overall appeal of your store. But oftentimes, this knowledge is not carried through to the accessories for sale in a shoe store. Click to read press release.Read More

As the digital landscape expands, people adjust the way they respond to various kinds of online content. The magnitude of content on digital platforms has resulted in people skimming more and stopping less to read through a post. Click to read press release.Read More

Social media is all about content sharing. Whether you’re retweeting, reposting or regramming, sharing the posts and photos of others is a great way to foster engagement between users, spread news and ideas, and garner more digital attention for your brand. Click to read press release.Read More

If you’ve ever run a social media account, then you probably know the frustrating feeling of spending a long time crafting an important piece of content that ends up garnering little to no success with your followers. Click to read press release.Read More

It’s holiday time again. Funny how it happens around the same time every year. And yes, by the time you read this, you’re already decorating for the 2018 holidays. Click to read press release.Read More

It’s time to renovate your store – is it time to hire an experienced retail designer, or try doing it yourself (again)? The decision to hire a design firm often comes down to experience and time. Do you or any of your team members have the expertise to layout a store properly, create a strong...Read More

How many of the signs in your store do you think customers are really reading? Most likely, not many. Click to read press release.Read More

When customers enter your store, do they always know where they want to go? Do they stop for a minute and look around? If customers have a dog pulling on their leash, does that force a quicker entry, sometimes leading them in the wrong direction? Click to read press release.Read More

In the Sep-Oct issue of PETS+, I shared how customers use their left brain to interpret the interior/ layout of a store and their right brain to respond to emotionally engaging displays. It’s also important to note this again: Research has shown that over 85% of our purchase decisions are made with our right brain!...Read More

When is the right time to refresh your store’s look? Or to undertake a larger renovation? That depends on several factors: its style/theme; product lines, price points and number of turns in a year; location and competition; target market; length of lease if applicable; and of course, revenue. Click to read press release.Read More