How many of the signs in your store do you think customers are really reading? Most likely, not many. Click to read press release.Read More

When customers enter your store, do they always know where they want to go? Do they stop for a minute and look around? If customers have a dog pulling on their leash, does that force a quicker entry, sometimes leading them in the wrong direction? Click to read press release.Read More

In the Sep-Oct issue of PETS+, I shared how customers use their left brain to interpret the interior/ layout of a store and their right brain to respond to emotionally engaging displays. It’s also important to note this again: Research has shown that over 85% of our purchase decisions are made with our right brain!...Read More

When is the right time to refresh your store’s look? Or to undertake a larger renovation? That depends on several factors: its style/theme; product lines, price points and number of turns in a year; location and competition; target market; length of lease if applicable; and of course, revenue. Click to read press release.Read More

We’ve all been in stores where wall shelves and floor fixtures were only partially full. We’ve also been in businesses where products were packed onto shelves, literally falling off, and fixtures were so close together that shopping them knocked even more items onto the floor. Click to read press release.Read More

The checkout process continues to evolve as mobile devices become popular for ringing up customers. This doesn’t mean, though, that your pet store shouldn’t have a checkout counter, as it still serves as a homebase for shoppers. Click to read press release.Read More

Merchandising and display — pretty much the same thing, right? Wrong. They are two distinct ways to present your merchandise, and when both are done well, they can make a big difference in sales. Click to read press release.Read More

Smells and sounds can make or break a shopping experience. Let’s talk about how customers use their senses in your business and ways to make them part of your brand. Click to read press release.Read More

Never underestimate the value of your storefront when it comes to making a good first impression. Potential customers will form an opinion of your business before they ever put a foot inside, based on how it looks. Click to read press release.Read More