Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?
- Make Sure They Know Your Elevator Pitch
Your team should be able to recite your elevator pitch quickly and confidently. When they can easily explain what your business is about, it reinforces your brand with every customer interaction. - Offer Branded Apparel Options
Provide several choices of branded apparel or aprons for staff to wear, whether daily or for special occasions. This keeps your brand visible and helps create a sense of team identity. - Use Name Tags & Fun Titles
Name tags with employees’ names and positions make customer interactions more personal. Get creative with their titles—think Director of Customer Fun or Chief Coffee Enthusiast—to add personality and reinforce your brand’s vibe. - Keep Them Energized with Small Perks
Providing free coffee, tea, or small treats throughout the day helps keep your team motivated and in good spirits. A positive attitude is contagious, and happy employees create happy customers. - Empower Them to Make Quick Decisions
Give as many staff members as possible the ability to make on-the-spot decisions regarding customer requests. This helps showcase how your brand promptly and positively takes care of its customers.
By making these small but impactful changes, your team will naturally embody your brand and create a stronger connection with customers. For more ideas on how to build a brand-savvy team and create standout customer experiences, connect with Lyn at lyn@retailworksinc.com.
