With 2021 nearly here (thank heavens), it’s not too early to ask, “What’s on the horizon in the worldof design?” With people “nesting” more than ever due to COVID, consumers continue to look for ways to re-do, renovate and re-invigorate their homes. Projects that were put off have come around front and center, and with...Read More

There is a light at the end of the COVID tunnel, and it’s sunlight (not a train)! So what will be different after the pandemic finally recedes, and what will remain the same? Here is a checklist of items to consider when welcoming back customers to your store. Click to read press release.Read More

Sign pollution. It’s alive and well in the U.S.A., yet customers don’t read most of the signage posted in retail environments. Click to read press release.Read More

Everyone, and I mean, everyone, is talking about technology and retail. It seems you can’t read an article that doesn’t connect one with the other, and for good reason: We live in a technological age and yet we still want to go shopping. Click to read press release.Read More

Lighting is the most important design element in a retail environment. If the store is not illuminated properly, the store will never look its best. And if you recently spent a lot of money renovating a store, then you sure want to make sure you’re making the most out of that renovation with proper lighting....Read More

A service counter is often one of the first things customers see when they enter a store. It’s often the first point of reference. Click to read press release.Read More

When combined with lighting, color is one of the most powerful elements of store design. The colors you use in your showroom can have a profound effect on your customers and their physiological and emotional response to your space. Click to read press release.Read More

Focal points are amazing tools that can affect how your customers travel through your store and helpcreate that ever-important emotional engagement during the shopping experience.What’s a focal point? Click to read press release.Read More

Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic. Others may think is also includes a business’s mission statement, and/or a tagline. Face is, brands today are represented by much, much more. It’s everything your customers see, hear, touch and even...Read More

Have you ever walked into your store during a busy time, closed your eyes, and just … listened? Without the sense of sight to distract you, you can really tune into your auditory faculties and get a sense of how your store’s sounds might affect your customers. Start by identifying noise. Click to read press...Read More