IF YOU’VE GOT ‘em, flaunt ‘em, when it comes to storefront windows. “You can read a book by its cover,” says Lyn Falk, CEO and president of Retailworks in Milwaukee. “Window displays tell a lot about the store’s brand and personality; there are so many ways to message what the store is about.” Click to read press...Read More

Never underestimate the power of a well-designed storefront! It is valuable real estate that should reflect your brand, attract attention, and motivate people to come inside your store. Consumers form their first impression and opinion about your business based on the appearance of your exterior. Click to read press release.Read More

Color, when combined with lighting, is one of the most powerful elements of design. Chosen wisely, colors you use in your store can create a successful selling stage for your products and can have a positive effect on your customers’ emotional response to your business. Click to read press release.Read More

Most people think of it as providing great service in a memorable atmosphere. This is true, however, it’s more than that. It starts with digital platform design, moves on to storefront design, and is carried throughout the business’s interior. CX touches everything. Click to read press release.Read More

Sign pollution is alive and well in retail environments. Symptoms include: » Too many signs in the space » Poor designs in a profusion of colors, shapes and sizes » Unattractive handwritten signs » Signs with an overabundance of words » Signs not located in key focal point areas » Excessive vendor signs » Faded,...Read More

A properly illuminated store can take a really good design and turn it into a really great design, while a well-designed store can turn mediocre under poor lighting. Click to read press release.Read More

Holiday season is upon us. Funny how it happens the same time every year, yet we’reoften scrambling at the last minute to prepare and install our decorations. Click to read press release.Read More