IF YOU’VE GOT ‘em, flaunt ‘em, when it comes to storefront windows. “You can read a book by its cover,” says Lyn Falk, CEO and president of Retailworks in Milwaukee. “Window displays tell a lot about the store’s brand and personality; there are so many ways to message what the store is about.”
![InStore_Jan2022.x98164](https://retailworksinc.com/wp-content/uploads/2024/02/InStore_Jan2022.x98164.x79366.jpg)