Retail Gone Rogue: Retail as Social Hospitality
Customer experience used to mean good service in a nice atmosphere. Not anymore. In her latest article for Shop! Association’s VMSD, Retailworks founder and principal designer Lyn M. Falk explores how retail is borrowing from hospitality, think drinks, entertainment, and immersive environments, to keep customers engaged and coming back.
From attention-grabbing storefronts to seasonal reinvention, Lyn unpacks what’s driving this shift and why the boldest retailers are willing to stand their stores on their heads to stay relevant.
Ready to see how far retail has gone? Read the full article here.
