Retailworks founder breaks down how to banish "sign pollution" and build signage that actually works
Walk into almost any retail store and you’ll find the same problem: too many signs competing for attention, with mismatched designs and messages that customers’ brains have learned to ignore entirely. Lyn Falk calls it “sign pollution,” and in her latest article for Shoe Retailing Today’s September/October 2026 issue, she offers a practical, five-step system for fixing it.
While the article was written for shoe retailers, the content applies to any retail environment. From establishing strict design criteria and appointing a dedicated Sign Director to knowing the do’s and don’ts of in-store signage, Lyn’s guidance gives retailers a clear framework for turning their signage into a silent but effective sales tool.
Read the full article and find out whether sign pollution might be costing you customers.
