Who doesn’t love to be in a boat on the water? And if you own a boat, then you know how many parts and pieces are necessary to keep that boat going. Merchandising all of that, plus fishing equipment, apparel, coolers, etc., in a cohesive manner is what Fort Myers Marine asked us to do. So we audited their store, then gave them a plan for a new way to layout their store, sign the departments, and display the merchandise. They then created a great new shopping experience for their customers. Our visual merchandisers helped fine tune the displays, so now they can just maintain the new look.