A service counter is often one of the first things customers see when they enter a store. It’s often the first point of reference. Click to read press release.Read More

When combined with lighting, color is one of the most powerful elements of store design. The colors you use in your showroom can have a profound effect on your customers and their physiological and emotional response to your space. Click to read press release.Read More

Focal points are amazing tools that can affect how your customers travel through your store and helpcreate that ever-important emotional engagement during the shopping experience.What’s a focal point? Click to read press release.Read More

Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic. Others may think is also includes a business’s mission statement, and/or a tagline. Face is, brands today are represented by much, much more. It’s everything your customers see, hear, touch and even...Read More

Have you ever walked into your store during a busy time, closed your eyes, and just … listened? Without the sense of sight to distract you, you can really tune into your auditory faculties and get a sense of how your store’s sounds might affect your customers. Start by identifying noise. Click to read press...Read More

Most of you sell very large items that are delivered in protective plastic wrap or large, corrugated boxes.However, many of you also sell throw pillows, framed artwork, bottles of cleaning solutions and/or small accessories. Each of these items generally needs to go into a shopping bag at checkout. Don’t underestimate these walking forms of advertising!...Read More

Even though autumn is still upon us, the winter holidays are just around the corner. Before they sneak up on us, now is a good time to start planning holiday décor for your store. After all, people are out and about again and are anxious to experience the holiday season. Thank goodness!  Click to read...Read More

The next time you walk into your store, take a whiff and pay attention to what you smell. Is there a hint of mildew or stuffiness? Do you sense cardboard from shipping containers or someone’s microwaved leftovers? Or are there artificial aromas from chemical plug-ins? Click to read press release.Read More

There’s one essential item that should top your store’s assortment: exceptional customer service. Did you know that 90% of Americans use customer service as a factor in deciding whether or not they should do business with a company? According to another report, 93% of customers are likely to make repeat purchases with companies that offer...Read More

What, exactly, does it mean to be “on trend”? It means your store is keeping up with the times, speaking to the styles that are in fashion in the apparel and home-decorating worlds. Click to read press release.Read More