When we were asked to design Ozark Natural Foods new store in Fayetteville, AR, we were also asked to design a new brand and logo for them. We love working in the food co-op industry so it was great fun to create a new brand that reflected Ozark’s culture and mission, related to their target market, and could be integrated into the store design. After we created their logo, color palette, and iconic graphic (an apple), we applied these elements to all the signage throughout the space. We were called back down to help with an update and expansion of their store. This time, we also implemented sustainable, energy efficient systems, and incorporated eco-friendly design elements/finishes into Ozark Natural Foods. The end result was a well branded business and store experience!