Sign Design Guidelines: Creating Signs Your Customers Will Read
Originally published in the January/February 2026 issue of Shoe Retailing Today. Creating Signs Your Customers Will Read How many of your in-store signs do customers actually read? If the answer […]
Display Props that Pop
There are many different types of dis-plays to put in a store and store window. And many of these displays need a good visual prop/pop to really grab attention. Which […]
Is Your Store on Trend?
What, exactly, does it mean to be “on trend”? It means your store is keeping up with the times, speaking to the styles that are in fashion in the apparel […]
Are Your Windows Working for You?
If someone stopped you and offered you free advertising, with a guarantee that it would get positive results, would you accept the offer or walk on by? Click to read […]
Tips on Determining when to Refresh your Store’s Interior
Probably the two most-asked questions owners have about store interiors are: > How often should an interior be freshened up? >How much should a retailer spend on a facelift? My […]
Store Layout: Start with the Basics
One of the questions I’m asked most frequently is, “Where should I put my checkout counter?” While that’s of vital interest to a store owner, it’s only one of many […]
Selling with Smells
One of my favorite smells is the scent of real leather when I walk into a shoe store. It communicates authenticity, the real McCoy. I also love the smell of […]
Does Your Checkout Counter Measure Up?
The checkout counter is the last point of interaction with customers before they walk out of your store. Does yours invite them back? Click here to read press release.
Five Good Reasons Retailers Should Host In-Store Events
We all know the largest threat to brick-and-mortar stores is online retail. We also know that an in-person experience can give consumers quite a few things that an online space […]
Evaluating & Optimizing Your Business’ Social Media Presence
As the digital world continues to expand in prominence and importance, it’s crucial to ensure that your brand has a presence in this space. Click to read press release.