Retailworks Principal Designer Lyn M. Falk on Why Your Ceiling Deserves More Attention Than You’re Giving Ity
Ceilings….The Fifth Wall Retailers put a lot of thought into their floors, fixtures, and walls but what about the ceiling? In her latest article for The Jewelry Collective‘s Summer 2026 […]
Lyn M. Falk Shares Expert Lighting Advice in Shoe Retailing Today
Lyn M. Falk Authors Lighting Guide for Retailers in Shoe Retailing Today’s Recent Issue Lighting is one of those things customers rarely notice when it’s done right, but always sense […]
Sign Design Guidelines: Creating Signs Your Customers Will Read
Originally published in the January/February 2026 issue of Shoe Retailing Today. Creating Signs Your Customers Will Read How many of your in-store signs do customers actually read? If the answer […]
Display Props that Pop
There are many different types of dis-plays to put in a store and store window. And many of these displays need a good visual prop/pop to really grab attention. Which […]
Is Your Store on Trend?
What, exactly, does it mean to be “on trend”? It means your store is keeping up with the times, speaking to the styles that are in fashion in the apparel […]
Are Your Windows Working for You?
If someone stopped you and offered you free advertising, with a guarantee that it would get positive results, would you accept the offer or walk on by? Click to read […]
Tips on Determining when to Refresh your Store’s Interior
Probably the two most-asked questions owners have about store interiors are: > How often should an interior be freshened up? >How much should a retailer spend on a facelift? My […]
Store Layout: Start with the Basics
One of the questions I’m asked most frequently is, “Where should I put my checkout counter?” While that’s of vital interest to a store owner, it’s only one of many […]
Selling with Smells
One of my favorite smells is the scent of real leather when I walk into a shoe store. It communicates authenticity, the real McCoy. I also love the smell of […]
Does Your Checkout Counter Measure Up?
The checkout counter is the last point of interaction with customers before they walk out of your store. Does yours invite them back? Click here to read press release.