Have you ever walked into your store during a busy time, closed your eyes, and just … listened? Without the sense of sight to distract you, you can really tune into your auditory faculties and get a sense of how your store’s sounds might affect your customers. Start by identifying noise. Click to read press...Read More

Most of you sell very large items that are delivered in protective plastic wrap or large, corrugated boxes.However, many of you also sell throw pillows, framed artwork, bottles of cleaning solutions and/or small accessories. Each of these items generally needs to go into a shopping bag at checkout. Don’t underestimate these walking forms of advertising!...Read More

Even though autumn is still upon us, the winter holidays are just around the corner. Before they sneak up on us, now is a good time to start planning holiday décor for your store. After all, people are out and about again and are anxious to experience the holiday season. Thank goodness!  Click to read...Read More

The next time you walk into your store, take a whiff and pay attention to what you smell. Is there a hint of mildew or stuffiness? Do you sense cardboard from shipping containers or someone’s microwaved leftovers? Or are there artificial aromas from chemical plug-ins? Click to read press release.Read More

There’s one essential item that should top your store’s assortment: exceptional customer service. Did you know that 90% of Americans use customer service as a factor in deciding whether or not they should do business with a company? According to another report, 93% of customers are likely to make repeat purchases with companies that offer...Read More

What, exactly, does it mean to be “on trend”? It means your store is keeping up with the times, speaking to the styles that are in fashion in the apparel and home-decorating worlds. Click to read press release.Read More

If someone stopped you and offered you free advertising, with a guarantee that it would get positive results, would you accept the offer or walk on by? Click to read press release.Read More

Probably the two most-asked questions owners have about store interiors are: > How often should an interior be freshened up? >How much should a retailer spend on a facelift? My answers vary, but the guidelines are clear. Click to read press release.Read More

One of the questions I’m asked most frequently is, “Where should I put my checkout counter?” While that’s of vital interest to a store owner, it’s only one of many things to keep in mind when laying out a store. Let’s take a look at the basics. Click to read press release.Read More

One of my favorite smells is the scent of real leather when I walk into a shoe store. It communicates authenticity, the real McCoy. I also love the smell of bookstores. There’s something about the smell of paper and ink pressed together inside thousands of book covers that tells me I will soon find a...Read More