Replacing just about all of the signs, inside and out, of this reputable dealership was great fun because it made such a big difference in what the customer sees and reads. The client has a lot of stories to share and services to offer, so it helped to organize all of this information in a way that reduced clutter and made sense to the customer. In fact, there was so much great history to the dealership, as well as the racing fame of the owner’s father who started the business, that we were employed to create a history timeline as well!