How your customers receive their purchases can make a big difference in how they perceive your products and your brand. The packaging experience doesn’t end when they leave your store, it follows them home, reinforcing the value of what they’ve bought. 

Consider these five tips when presenting customers with their purchases:

1. Choose quality over cost for your bags

The type and quality of your bag matters. Invest in sturdy, branded bags featuring your colors and/logo that customers can reuse.  The nicer your product line, the more critical this becomes. 

2. Add a thoughtful touch

Elevate your bags with a special detail  such as a fun hang tag featuring a QR code or line them with colored tissue paper that coordinates with your brand. These small touches show customers you care about their entire experience.

 3. Include something extra

Slip a promotional card for a future purchase or an upcoming event in the bag, or add a business card with a hand written “thank you” on the back. This simple gesture keeps your brand top-of-mind and encourages return visits. 

 4. Offer seasonal wrapping options

Provide two types of wrapping paper, your standard brand paper and a seasonal option that coordinates with your brand. This provides a bit of variety while staying on-brand and maintaining your visual standards year-round. 

 5. Create an “unboxing” experience for online orders

Selling online? Ensure your shipped orders deliver the same look and care that in-store customers receive. Consider adding a small surprise, such as a piece of candy or a handwritten note. The unboxing moment is your chance to recreate the in-store experience in your customer’s home.

Consider developing two or three tiers of packaging. One for small lower-priced impulse items, another for mid-range products, and a premium option for your highest-priced lines.

Packaging extends the customer experience beyond the point of sales. When done well, packaging becomes memorable, reusable, and a marketing tool in its own right.