Wish List MKE is an initiative between Retailworks and the Milwaukee BID #21 to create stunning, festive window displays to liven up several of Milwaukee’s vacant storefronts during the 2017 holiday season. The five window displays, commissioned by the BID and designed by Retailworks, will each feature products from a local online retailer (aside from the fifth display, which will feature the BID’s 2017 holiday ornament).
Wish List MKE will run in tandem with Downtown Milwaukee’s Holiday Lights Festival and will brighten up the city’s streets from the kickoff on November 16, 2017 until the end of January, 2018.
Filling vacant windows will bring attention to the featured local online retailers, draw consumers to nearby businesses, and attract tenants to the empty spaces.
-When storefronts are improved, 90% of surrounding businesses report an increase in sales.
-Filling vacant storefronts often results in increased rental revenues for property landlords.
-Revitalization leads to an increased sense of community pride and historic appreciation.
The Mini Classy is a local, online retailer that designs high-end streetwear for kids. They pride themselves on creating fashionable, functional clothing that both children and parents will love. The Mini Classy’s products have been featured in Nordstrom and Barneys New York.
Find the Mini Classy’s display in the historic Iron Block Building, located at 205 E. Wisconsin Avenue.
The Mini Classy display features fun graphics, a Milwaukee cityscape and even a mannequin pup!
Local retailer, Wander & Co, features a variety of products including sunglasses, jewelry, apparel, candles and dog leashes and collars. The company contributes proceeds from each sale to a variety of causes. For example, proceeds from each dog collar purchase are donated to the Wisconsin Humane Society.
Wander & Co’s display can be spotted in the Colby Abbot Building at 759 N. Milwaukee Street.
Wander & Company’s Wish List MKE display spans two windows and incorporates products merchandises on hanging chairs, life-size photography, and creatively merchandised products.
Fyxation’s love for Milwaukee is evident in the design of their stylish bicycles for urban cyclists. In addition to creating bikes that are artistic yet durable (including a Milwaukee flag bicycle), Fyxation produces leather accessories, such as bicycle six-pack and wine carriers, bike parts, apparel, stickers and more.
Fyxation Bicycle’s window display is housed by the Germania Building, located at 135 W. Wells Street.
In this holiday display, a sleigh is pulled by Fyxation bicycles (complete with a red nose), and falling snowflakes are made from bike parts.
Milwaukee-based designer Linda Marcus — who you might recognize from Season 15 of Project Runway — creates handmade, one-of-a-kind handbags and apparel. She donates handbags to local Milwaukee charities and also gives proceeds to Kiva, which helps support women running their own businesses.
Linda Marcus Design’s window display can be found in the Iron Block Building (next to the Mini Classy’s display) at 205 E. Wisconsin Avenue.
Linda Marcus Design’s window evokes a runway feel, with her one-of-a-kind designs displayed proudly on mannequins and hanging decorations made from matching materials.
The Milwaukee BID organized Wish List MKE as yet another example of their love for Milwaukee. The initiative will support both online and brick and mortar local businesses, and should increase pedestrian traffic near the window displays. Each year, the BID creates an ornament celebrating a Milwaukee landmark. This year’s 2017 Northwestern Mutual Tower ornament will take center stage in their window display
The BID’s window display is located at 759 N. Water Street.
The BID’s window showcases their entire collection of holiday ornaments, as well as an oversized version of this year’s bauble suspended by a bright red bow.