Wish List MKE

Wish List MKE logo

Bringing holiday cheer to Milwaukee’s vacant storefronts

Wish List MKE is an initiative between Retailworks and the Milwaukee BID #21 to create stunning, festive window displays to liven up several of Milwaukee’s vacant storefronts during the 2017 holiday season. The five window displays, commissioned by the BID and designed by Retailworks, will each feature products from a local online retailer (aside from the fifth display, which will feature the BID’s 2017 holiday ornament). 

Wish List MKE will run in tandem with Downtown Milwaukee’s Holiday Lights Festival and will brighten up the city’s streets from the kickoff on November 16, 2017 until the end of January, 2018. 

Local Love

Benefitting Milwaukee

Filling vacant windows will bring attention to the featured local online retailers, draw consumers to nearby businesses, and attract tenants to the empty spaces.

-When storefronts are improved, 90% of surrounding businesses report an increase in sales.

-Filling vacant storefronts often results in increased rental revenues for property landlords.

-Revitalization leads to an increased sense of community pride and historic appreciation.


The Mini Classy

The Mini Classy logo for Wish List MKE

The Mini Classy is a local, online retailer that designs high-end streetwear for kids. They pride themselves on creating fashionable, functional clothing that both children and parents will love. The Mini Classy’s products have been featured in Nordstrom and Barneys New York.

The Iron Block Building in Milwaukee for Wish List MKE

Find the Mini Classy’s display in the historic Iron Block Building, located at 205 E. Wisconsin Avenue.

Wish List MKE window display featuring children's apparel retailer, designed by Retiailworks Inc.

The Mini Classy display features fun graphics, a Milwaukee cityscape and even a mannequin pup!

Wander & Co

Wander and Company logo for Wish List MKE

Local retailer, Wander & Co, features a variety of products including sunglasses, jewelry, apparel, candles and dog leashes and collars. The company contributes proceeds from each sale to a variety of causes. For example, proceeds from each dog collar purchase are donated to the Wisconsin Humane Society.

Display artist measuring window for Wish List MKE

Wander & Co’s display can be spotted in the Colby Abbot Building at 759 N. Milwaukee Street.

Wish List MKE window display featuring clothing retailer, designed by Retailworks Inc.

Wander & Company’s Wish List MKE display spans two windows and incorporates products merchandises on hanging chairs, life-size photography, and creatively merchandised products.

Fyxation Bicycle

Fyxation logo for Wish List MKE

Fyxation’s love for Milwaukee is evident in the design of their stylish bicycles for urban cyclists. In addition to creating bikes that are artistic yet durable (including a Milwaukee flag bicycle), Fyxation produces leather accessories, such as bicycle six-pack and wine carriers, bike parts, apparel, stickers and more. 


Vacant Storefront in Milwaukee for Wish List MKE

Fyxation Bicycle’s window display is housed by the Germania Building, located at 135 W. Wells Street.

Wish List MKE bicycle retailer window display designed by Retailworks, Inc.

In this holiday display, a sleigh is pulled by Fyxation bicycles (complete with a red nose), and falling snowflakes are made from bike parts.

Linda Marcus Design

Linda Marcus Design logo for Wish List MKE

Milwaukee-based designer Linda Marcus — who you might recognize from Season 15 of Project Runway — creates handmade, one-of-a-kind handbags and apparel. She donates handbags to local Milwaukee charities and also gives proceeds to Kiva, which helps support women running their own businesses.

Vacant Storefront at the Iron Block Building in Milwaukee for Wish List MKE

Linda Marcus Design’s window display can be found in the Iron Block Building (next to the Mini Classy’s display) at 205 E. Wisconsin Avenue.

Wish List MKE window display featuring mannequins wearing white dresses, Designed by Retailworks Inc.

Linda Marcus Design’s window evokes a runway feel, with her one-of-a-kind designs displayed proudly on mannequins and hanging decorations made from matching materials.

Milwaukee Downtown,  BID #21

Milwaukee Downtown logo for Wish List MKE

The Milwaukee BID organized Wish List MKE as yet another example of their love for Milwaukee. The initiative will support both online and brick and mortar local businesses, and should increase pedestrian traffic near the window displays. Each year, the BID creates an ornament celebrating a Milwaukee landmark. This year’s 2017 Northwestern Mutual Tower ornament will take center stage in their window display

Vacant storefront for Wish List MKE

The BID’s window display is located at 759 N. Water Street.

Wish List MKE window display featuring holiday ornaments designed by Retiailworks Inc.

The BID’s window showcases their entire collection of holiday ornaments, as well as an oversized version of this year’s bauble suspended by a bright red bow.

Are you looking for a custom window display of your own?