When Milwaukee Plate Glass’ showroom was ready for a refresh, they called upon our expertise in creating a customer experience. They needed a new, updated look that reflected their reputable brand, and one that coordinated with the new marketing pieces our branding team was developing. The interior was designed to encourage clients, both end-users and builders/contractors, to explore and interact with their product lines which include glass, mirrors, windows, and shower doors. In addition to all new finishes, our team custom-designed a large consultation desk, a transaction counter/work desk, and fixtures to highlight their product lines. They created graphics and signage/messaging throughout the space, and provided recommendations for exterior signage. Finally, they highlighted the Milwaukee Plate Glass long-standing history (est. in 1950) in the large vestibule with an oversized black and white photo of one of their early delivery vehicles, along with a custom-designed showcase for memorabilia.
“Lyn and her team at Retailworks were a pleasure to work with. They came up with creative ideas to enhance our showroom and displays for numerous areas of our retail business. Our new reception area desk is a perfect centerpiece for customers to see when walking into our showroom and something we could not have designed ourselves.”