How to Design Signs for Your Pet Store That Customers Will Actually Read
How many of the signs in your store do you think customers are really reading? Most likely, not many. Click to read press release.
How Do Customers Mentally Process Your Pet Store’s Floor Plan
When customers enter your store, do they always know where they want to go? Do they stop for a minute and look around? If customers have a dog pulling on […]
Follow These Rules for Creating Focal Points in Your Pet Store
In the Sep-Oct issue of PETS+, I shared how customers use their left brain to interpret the interior/ layout of a store and their right brain to respond to emotionally […]
Should You Renovate Your Pet Store? Or Simply Refresh?
When is the right time to refresh your store’s look? Or to undertake a larger renovation? That depends on several factors: its style/theme; product lines, price points and number of […]
Too Little Product on Your Sales Floor? Too Much? Find the Sweet Spot to Increase Sales
We’ve all been in stores where wall shelves and floor fixtures were only partially full. We’ve also been in businesses where products were packed onto shelves, literally falling off, and […]
Make the Most of Your Pet Store’s Checkout Counter
The checkout process continues to evolve as mobile devices become popular for ringing up customers. This doesn’t mean, though, that your pet store shouldn’t have a checkout counter, as it […]
Do You Know the Difference Between Merchandising and Display?
Merchandising and display — pretty much the same thing, right? Wrong. They are two distinct ways to present your merchandise, and when both are done well, they can make a […]
Does How Your Pet Business Smells and Sounds Negatively Impact Your Sales?
Smells and sounds can make or break a shopping experience. Let’s talk about how customers use their senses in your business and ways to make them part of your brand. […]
Does Your Storefront Pass the Good Design Test?
Never underestimate the value of your storefront when it comes to making a good first impression. Potential customers will form an opinion of your business before they ever put a […]