Lyn M. Falk Authors Lighting Guide for Retailers in Shoe Retailing Today's Recent Issue
Lighting is one of those things customers rarely notice when it’s done right, but always sense when it’s not. Retailworks founder and principal designer Lyn M. Falk tackles this often-overlooked topic head-on in her latest article for Shoe Retailing Today‘s May/June 2026 issue, published by National Shoe Retailers Association. From choosing the right Kelvin temperature to layering ambient, accent, and decorative light, Lyn breaks down what retailers need to know.
Good lighting isn’t just about aesthetics. It directly impacts your customers’ experience and your bottom line. While the article was written for shoe retailers, the concepts apply to any retail environment. Lyn shares practical guidance on foot-candle targets, fixture selection, color rendering indices, and why that “daylight” bulb from the hardware store may be doing your store more harm than good.
Ready to see your store in a whole new light? [Read the full article here.]
