Five tips on the fifth of each month: What five things can you do in one month to make a difference on your selling floor?
- Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s first focal point(s). Make sure they make a statement from a distance.
- The first interior focal point should be located within 10’ of the entrance, ie: a set of nesting tables showcasing seasonal products. This focal point should not block traffic into the store, but just serve to grab attention and pull customers in. (Hint: angle the nesting tables.)
- The next focal point display should be elevated slightly to draw people further into the store, ie: a tall end cap display, an elevated platform with a mannequin, or a shelf mounted on a wall at 6’ or higher, with a fun display.
- Keep elevating the focal points as they are placed further into the store to draw the eye in. The feet always follow the eyes! It could be a large, illuminated sign, a unique lighting fixture, or something hanging from the ceiling.
- Finally, the back wall serves as the final focal point. It may be a great display of floor-to-ceiling merchandise, a cool wall color or wall covering, or, the store’s logo on the wall behind the checkout counter.
- Change the displays often to keep customers moving, engaging, and sharing!
For help creating compelling focal points for your store, send me an email: lfalk@retailworksinc.com.
