AEM, the trade association representing the construction and agriculture equipment industries, wanted their headquarters to be a true expression of their mission and culture. Operating out of a beautifully renovated historic industrial building once part of the iconic Allis-Chalmers manufacturing footprint in Milwaukee, AEM asked us to transform seven areas of their office into purposeful, branded environments that reflect their mission and reinforce their culture.

We developed seven distinct display concepts, each tailored to its space, working with a rich mix of materials and fabrication techniques to bring AEM’s brand to life at every turn. One standout element, a bold “Momentum” sign, was drawn directly from AEM’s own language, a word central to how they talk about their industry and their work. The result is a headquarters that feels cohesive, intentional, and unmistakably AEM.