Transforming Spaces and Retailer Perspectives
Main street Merchants Program
Serving the Needs of Independent Retailers
A combination of virtual and on-site consultations with expert-led discussions and personalized recommendations for main street retailers.
How Downtowns Are Impacted
This three-part program provides:
- Immediate, actionable improvements your retailers can make, from low-cost visual merchandising tips to strategic storefront enhancements, creating visible district-wide enhancements.
- Multi-business educational investment as this program impacts multiple businesses, amplifying the visual and experiential impact across your community.
- Peer learning and community building with the interactive roundtable format fostering collaboration, ultimately building a stronger merchant network.
- Skill development as retailers gain transferable, science-backed merchandising knowledge that improves business operations for years to come.
- Cost-effective professional expertise as specialized retail design consultants are accessible to individual small businesses, an opportunity an independent retailer may not be able to afford on their own.
- Tangible grant outcomes with participant testimonials and visible physical improvements that support grant reporting requirements and effective use of development funds.
Program Outline
The Main Street Merchants Program consists of three-parts, broken out in the following ways to accommodate retailer schedules while focusing on being timely, cost conscious, and effective.
Pre-Visit
- Promotional material to share with main street members to drive awareness and participation
- Access to recorded 90-minute webinar with proven science-backed retail merchandising strategies. Prerequisite for retailers seeking an on-site audit.
Interactive Learning Session
- Roundtable discussion for all members to ask the experts questions and share best practices with fellow business owners
Personalized Consultation
- 45 minute consultations with retail store owners highlighting what’s working and what could be improved to enhance the customer’s experience.
Typical Schedule
Time
8 to 9 AM
10 to 10:45 AM
11 to 11:45 AM
11:45 to 12:30 PM
12:30 to 1:15 PM
1:30 to 2:15 PM
2:30 to 3:15 PM
3:30 to 4:15 PM
Activity
Roundtable Discussion
Roundtable Discussion
First Consultation
Second Consultation
Third Consultation
Fourth Consultation
Fifth Consultation
Sixth Consultation
Additional Downtown Revitalization Seminar Topics
- Store Designs that Move Minds & Merchandise – Designing a profitable retail interior for YOUR target market
- Creating a Powerful Customer Experience
- Turning Vacant Storefronts into Windows of Opportunity
- Proven Display Tactics and Visual Merchandising Techniques
- Finding your “Sticky Factor” and Creating a Memorable Brand for your Downtown (it’s more than a new logo!)
- Creating a Memorable Downtown Experience
- The New Design Paradigm Based on the Immutable Laws of Nature – Understanding Left-Brain, Right-Brain Decision Making (CEU credits available for Interior Designers)
