ELM Shoes is a full-service shoe store located in Greencastle, PA, that serves as a shoe hub for many communities in this part of Pennsylvania. It’s a family owned company that is currently owned and operated by fourth generation, Loren Martin. He asked Retailworks to renovate the rather complicated layout that occupies over 6,000 feet of floor space in three unique but connected historic buildings, and warehouses an impressive 18,000 pairs of shoes. We created new departments for: women’s dress, women’s casual, men’s work boot/outdoor, men’s dress, kids, sale, purse/accessories. From top to bottom, the store was re-worked and re-finished, reflecting the new ELM Shoes brand and look that is welcomed by all who visit.

After designing the main ELM shoe store in 2015, the Martin family had the opportunity to expand into a new building to make an athletic store. We wanted to give the space an outdoorsy, but clean and modern take. The bespoke cashwrap canopy is based on the idea of a forest canopy in abstract. The carpet down the center of the room evokes grass, and the sinuous wood bench on top of it is all organic curves. Overall, the palette is both bright and earthy. We also designed the lit shoe fixtures to strongly highlight the footwear. It was a pleasure working with Loren and his son Gavin again!