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Project Statement

ELM Shoes is a  full-service shoe store located in Greencastle, PA, that serves as a shoe hub for many communities in this part of Pennsylvania. It’s a family owned company that is currently owned and operated by fourth generation, Loren Martin. He asked Retailworks to renovate the rather complicated layout that occupies over 6,000 feet of floor space in three unique but connected historic buildings, and warehouses an impressive 18,000 pairs of shoes. We created new departments for: women’s dress, women’s casual, men’s work boot/outdoor, men’s dress, kids, sale, purse/accessories. From top to bottom, the store was re-worked and re-finished, reflecting the new ELM Shoes brand and look that is welcomed by all who visit.

Services Provided

  • Layout
  • Finish & Material Selection
  • Fixture Design & Selection
  • Furniture Selection
  • Lighting Layout & Selection
  • Signage
elm shoes rendering
elm shoes rendering

“I was impressed with [Lyn’s]…knowledge and felt confident in her abilities. Then, when I met her one-on-one it took care of any concerns I might have had. The whole process was easy. In fact, my contractors said [Retailworks’]…plans were easy to work with and nothing was missed. They were impressed. My feedback so far from the customers is very exciting…a lot of ‘wow’s…They’ve been really pleased. [M]y vendor reps marvel at our store. Their comments are: ‘This is beautiful; unlike any other shoe stores around.’ Business is good; October was way up, over 30%…[Retailworks was]…able to capture exactly what I was looking for. So thank you so much for the design. It is exactly what I wanted!”

Loren Martin