Tribeca Gallery Café & Books based in Watertown, WI needed a logo update and branding for a new location in Milwaukee, Wisconsin. Retailworks worked with the client to develop several options for the font and leaf illustration (as a carry-over from the original logo) that she wanted to incorporate into the new logo. A branded color scheme was developed and finalized, as were a variety of pattern designs for future use on bookmarks, cups, bags, and other graphic items. All of these elements were incorporated into the final logo, business card design, and even the overall look and feel of the interior design of the Milwaukee café. To update and tailor the branding for the Tribeca café and gift shop location in Milwaukee, Retailworks provided an illustration combining Tribeca, New York buildings with the Tribeca storefront in Watertown, and well-known buildings in Milwaukee. This illustration was not only used on the back of the Tribeca business cards, but as a large-format graphic on the wall in the café itself. It was also meant to be adapted for cups and bags. Retailworks also provided “coming soon” exterior banners, vinyl window graphics design work, and helped with permanent exterior signage for the café.