Belmont University in Nashville, TN is known for its music, entertainment, nursing and other health-related fields of study. The Massey Center, built in 2023, is a hub of creativity, innovation and collaboration.

The BruinShop occupies space on the first floor. With approximately 6,000 square feet of selling space, students and visitors can purchase a wide array of products, from books to clothing, souvenirs and gifts. Visitors get a taste of what’s for sale as they approach and enter the Center, thanks to the store’s large windows. Understanding that these were “windows of opportunity,” the store director hired Retailworks to create window displays, interior merchandising displays and large scale graphics.

Recognizing the University’s commitment to creativity, our team of display artists created a different theme for each window. Backdrops and display elements included a large custom wall covering infused with Belmont’s school spirit, graphic signage, mannequins, oversized props, suspended sign holders, and an assortment of fixtures. The result: multi-purpose window and interior displays that welcome visitors, sell products and put the school’s spirit into all shoppers!