How to Build a Retail Brand
Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic. Others may think is also includes a […]
It’s in the Bag (or Rather, On It)
Most of you sell very large items that are delivered in protective plastic wrap or large, corrugated boxes.However, many of you also sell throw pillows, framed artwork, bottles of cleaning […]
Now is the Time to Plan for Holiday Decor
Even though autumn is still upon us, the winter holidays are just around the corner. Before they sneak up on us, now is a good time to start planning holiday […]
What Does Your Store Smell Like?
The next time you walk into your store, take a whiff and pay attention to what you smell. Is there a hint of mildew or stuffiness? Do you sense cardboard […]
How to Create a Great Customer Experience
There’s one essential item that should top your store’s assortment: exceptional customer service. Did you know that 90% of Americans use customer service as a factor in deciding whether or […]
Is Your Store on Trend?
What, exactly, does it mean to be “on trend”? It means your store is keeping up with the times, speaking to the styles that are in fashion in the apparel […]
Are Your Windows Working for You?
If someone stopped you and offered you free advertising, with a guarantee that it would get positive results, would you accept the offer or walk on by? Click to read […]
Tips on Determining when to Refresh your Store’s Interior
Probably the two most-asked questions owners have about store interiors are: > How often should an interior be freshened up? >How much should a retailer spend on a facelift? My […]
Store Layout: Start with the Basics
One of the questions I’m asked most frequently is, “Where should I put my checkout counter?” While that’s of vital interest to a store owner, it’s only one of many […]
Selling with Smells
One of my favorite smells is the scent of real leather when I walk into a shoe store. It communicates authenticity, the real McCoy. I also love the smell of […]