Project Statement
The City of Grosse Pointe, Michigan reached out to Retailworks to develop a design solution for Kroger’s main street location that would satisfy downtown aestetic requirements while working within Kroger’s brand. With approval from the mayor and fabrication funded by Kroger, we created seven semi-permanent window displays that brought life and color back to the streetscape.
The challenge was a narrow window ledge with no ability to attach anything to the glass. Our solution: large, dimensional graphic stands depicting a vibrant, colorful selection of grocery goods that fit the space beautifully and were simple enough for Kroger staff to install themselves.
Services Provided
- Concept Development
- Display Design
- Dimensional Graphics