Sign of the Times: Creating Signage Customers Will Actually Read
Sign pollution. It’s alive and well in the U.S.A., yet customers don’t read most of the signage posted in retail environments. Click to read press release.
The Marriage of Technology and Retail Design
Everyone, and I mean, everyone, is talking about technology and retail. It seems you can’t read an article that doesn’t connect one with the other, and for good reason: We […]
Five Lighting Tips Every Retailer Should Know
Lighting is the most important design element in a retail environment. If the store is not illuminated properly, the store will never look its best. And if you recently spent […]
How to Improve Your Counter Encounters
A service counter is often one of the first things customers see when they enter a store. It’s often the first point of reference. Click to read press release.
Colors, Colors Everywhere
When combined with lighting, color is one of the most powerful elements of store design. The colors you use in your showroom can have a profound effect on your customers […]
The Point about Focal Points
Focal points are amazing tools that can affect how your customers travel through your store and helpcreate that ever-important emotional engagement during the shopping experience.What’s a focal point? Click to […]
How to Build a Retail Brand
Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic. Others may think is also includes a […]
It’s in the Bag (or Rather, On It)
Most of you sell very large items that are delivered in protective plastic wrap or large, corrugated boxes.However, many of you also sell throw pillows, framed artwork, bottles of cleaning […]
Now is the Time to Plan for Holiday Decor
Even though autumn is still upon us, the winter holidays are just around the corner. Before they sneak up on us, now is a good time to start planning holiday […]
What Does Your Store Smell Like?
The next time you walk into your store, take a whiff and pay attention to what you smell. Is there a hint of mildew or stuffiness? Do you sense cardboard […]