An empty storefront is the perfect stage to not only creatively promote a space, but showcase a downtown’s “brand”, feature local celebs, and even highlight historic buildings as we have done for Milwaukee BID #21. Clever window displays should tell a story, educate and always entertain! These displays are also mobile so they can be moved to another vacant storefront when the space is leased. The popularity of these displays has grown via social media, and the press has taken notice. There will no doubt be more local celebs to feature in the future. These types of displays are a win-win-win for property owners, passersby, and the downtown as a whole!