Project Statement

Mitten Running Co. is an athletic shoe retailer based in Portage, MI, founded with the bold vision of developing their own athletic shoe brand. They partnered with us to help shape their brand identity and the physical space that would bring their brand to life.

We began by creating a vibrant, energetic logo that captures the movement, passion, and community at the heart of running culture. That same energy carried through to the interior design of the store. Our team collaborated closely with Mitten Running Co. to design a space that feels dynamic, welcoming, and performance-driven.

From finishes to furniture and fixture selection, every element was chosen to support both function and brand expression. The result is a retail environment that reflects Mitten Running Co.’s innovative spirit while offering an engaging, memorable experience for runners at every level.

Services Provided

• Logo Design & Graphics
• Layout
• Finish & Material Selection
• Custom Cabinetry Design
• Furniture & Fixture Selection
• 3-D Renderings