Branding, Signage, & Illustrations

Retailworks will tell your story

To be powerful, positive, and profitable, all of your messages have to work together and support each other. One builds upon another. There can be no disconnect in the brand messaging.

We build your story, then make sure the 2-D messages complement your 3-D environment. No stone is left unturned. Your customers should feel your brand from the moment they first see your digital face, all the way through to when they make a purchase and exit your building or parking lot. THAT’S total brand equity, and you need to get the most out of it.

Branding Services

Everyone has different branding & signage needs, here are two ways we can work with you:

#1 Support: You know what you need—you just don’t have the time to implement. No problem. We become your on-demand branding and graphic design department. Plug us in when you need us.

#2 Partner: You need someone to handle all your branding and signage needs. No problem. We become your outsourced graphic design team and handle everything from inception to completion and installation.

  • Brand Strategy
  • Logo Development
  • Color Palettes
  • Content Development
  • Photography
  • Website Design
  • Social Media Platforms
  • Graphic Standards
  • Business Collateral
  • Promotional Materials
  • Packaging
  • Labels
  • History Timelines

History Timeline

Timelines are a great way to showcase your company’s history, awards, services, etc., to visitors via photos, articles, and memorabilia. They can feature significant milestones and reinforce your brand, mission, and values.

Click here for a few of the timelines we have created.

Signage Services

Signs are ubiquitous. They start on the outside and permeate the interior of your business. They’re necessary to communicate important information to your customers. But sign pollution runs rampant in retail stores.

Developing a “sign system” is imperative to creating signs that customers will actually read—one that determines font, size, color, layout and sign holder, for each category of sign. We’ll develop “sign design criteria”, and sign templates to keep all your signs and graphics consistent throughout your space. A well-designed sign system actually serves to train your customers to quickly read and interpret messages. It also eliminates sign pollution.

Below are just some of the signs we can design, fabricate and install for you:

Interior Signs

  • Business Name
  • Store Services & Policies
  • Directional/Wayfinding
  • Departmental
  • Promotional
  • Product & Benefit
  • Hang Tags

Interior Signs

  • Historical Information/Timelines
  • Award Wall
  • Menus & Boards
  • Vendor Signs
  • Banners
  • Wall Graphics
  • Large Format Custom Wall Covering

Exterior Signs

  • Business Name
  • Window Vinyl (graphics)
  • Open/Closed
  • Business Hours
  • List of Products & Services
  • Banners/Flags
interior sign design
interior sign design
exterior sign design

Our experienced graphic designers will prepare your art files for the highest quality print results, and discuss the best processes and materials to use for your particular applications. We work closely with sign companies to confirm materials, cost, and signs that meet local codes.

Sign Audit

If your store has a plethora of signs, then perhaps you should start with a sign audit. Our design experts will come to your space and evaluate the types and uses of signs – their effectiveness and if they relate to your brand.

You will receive a comprehensive report that:

  • confirms those signs that are working
  • defines opportunity for reworking others
  • categorizes your signs
  • provides sign templates for future use
  • establishes sign design guidelines

This report will help you create signs in the future that:

  • reflect your overall look and brand
  • reduce visual clutter
  • improve wayfinding
  • train the customer to quickly read, interpret and act upon the messages

Whether the signs are for your store, trade show booth, pop-up booth, kiosk, or showroom, our graphic designers can rehab your sign system!


Not only is “a picture worth a thousand words,” so are illustrations! Provide a unique, artistic expression of your company’s brand, products, services or mascot with a purposeful illustration.

Here’s a sampling of illustrations we created to support businesses, send messages, lease vacant storefronts, increase sales, and bring smiles to those who see them! So, delight and surprise your customers, clients, and community with a customized illustration that people will remember and admire.

mke bid people
mke bid buildings

Branding & Signage Portfolio

Logo Designs

Retailworks provided us invaluable help on our new store project. From details about the paint colors to overarching guidelines about signage. Lyn and her team quickly and gracefully assisted us, streamlining a rather worthy process. It is safe to say that we wouldn’t have had such a great space without them. 

Sabine Rhyne, Shareholder & Community Relations Manager of Brattleboro Food Co-op
Sample Position

For a complete list of references, and to learn more
about how we can bring our talent to your project, contact us!